How to follow Killie: 2023/24
Kilmarnock FC wish to outline a brief overview of how the club’s digital media channels will be utilised during the 2023/24 campaign.
In recent months, the club has committed to increasing the accessibility of its media output by placing the large majority of content on free-to-view digital and social platforms. A strategy centred around engaging youngsters by removing non-essential paywalls has driven this approach, which will be further established throughout the season.
An outline of the media plan can be found below:
Full pre-match player and manager press conferences will be available to view on the club’s YouTube channel on a weekly basis. Forming the core of matchday build up, these will be complemented by ‘feature style’ interviews with players and management at key points throughout the season.
A dedicated post-match zone will be created for each matchday. This web article will compile all match content – including photography and post-match comments – in one easy-to-find space. The post-match zone will be linked to each fixture, found within the match centre section of the website.
Match highlights will be shown through the lens of the KA1-CAM over the course of the 2023/24 season, with the aim of showcasing various aspects of the matchday experience. To continue evolving this series, the club is welcoming submissions from local musicians who wish to have their anthems featured within episodes. Submissions can be made to: firstname.lastname@example.org
Killie TV is positioned as the ‘go-to’ place for live broadcasting of league matches for overseas supporters. Renowned Scottish broadcaster and Killie diehard John Barnes will continue to lead the line this season, with past and current club members ready to partner him in the commentary box.
UK subscribers can tune-in for live audio and full match replays from midnight. Priced at £5.99 per month for UK viewers, annual subscriptions are also available and account for two months of downtime over the Summer break. You can subscribe to Killie TV – HERE.
The price of the club’s official monthly publication has been frozen at just £4. Working out at roughly £2 per match, it’s probably the best value since Ally Mitchell signed from East Fife!
Gordon Gillen has taken the reigns as Editor for a second season, and he has a clear aim: “As Killie Magazine is monthly, it offers an opportunity to focus on topics in-depth and speak to interviewees at length. My hope is that we can offer real insight into some of the stories you won’t read about elsewhere. A good example of this is the very popular Tommy Burns special edition where we dedicated a lot of attention to a much-loved era for the club. For 2023/24, that will be an increased focus – a greater number of feature-length pieces with current and former players. I want Killie Magazine to continue to offer premium written content to supporters.”
The club is currently in the process of enhancing direct communication with supporters through development of a new mailing list. For exclusive news and offers, supporters can sign up to the mailing list – HERE.
Alongside the main club channels, a specific Twitter/X channel has been created to deliver regular matchday updates and news relating to Kilmarnock Women FC. Exclusive insight and interviews from around the camp is also available in each edition of the monthly Killie Magazine.
The academy Twitter/X channel has evolved to cover Under-18s matchdays, alongside providing general youth development news across the age groups. While the Under-18 fixture list is also published on the club website, supporters are encouraged to follow this channel due to locations and kick-off times being subject to change at short notice.
For the latest news and information about Killie Community programmes, make sure that you hit the follow button on Twitter/X, Facebook and Instagram.
Kilmarnock FC is committed to maintaining strong relationships with traditional media outlets. In addition to hosting pre-match and post-match interview slots each week, feature requests are welcomed.
The club is also keen to increase collaboration with ‘non-traditional’ media outlets. Those wishing to join the club’s media distribution list should contact: email@example.com
Contacting the press room
As Kilmarnock’s communications strategy continues to evolve, the club’s media team encourage input from supporters. Media and Marketing Coordinator, Andrew Fitzsimmons, can be contacted on: firstname.lastname@example.org
Where to follow Killie online
Make sure you’re following all of the club’s owned channels to get the full picture this season:
Facebook: Kilmarnock Football Club
LinkedIn: Kilmarnock Football Club
YouTube: Kilmarnock FC
Please note that this document is likely to evolve throughout the season due to an ever-changing digital landscape.