hummel extend technical kit partnership until 2030

We are delighted to announce the extension of our deal with hummel as our Technical Kit Partner until 2030.

Kilmarnock Football Club is proud to announce the extension of its successful partnership with Danish sportswear brand hummel, which will now run until the end of the 2029/30 season.

Since first joining forces in 2020, the relationship between the two parties has continued to flourish both on and off the pitch. The bespoke kits created by hummel have become fan favourites, contributing to record-breaking retail performance and elevating the club’s visual identity across all levels of the game.

In what represents the club’s most extensive technical kit deal to date, hummel will continue to supply custom-designed matchday and training wear for the Men’s, Women’s, and Academy squads over the next four seasons. The partnership has already delivered more than 100,000 units in sales and generated a record retail turnover – providing a vital financial boost during challenging times.

Gregg McEwan, General Manager of Kilmarnock FC, said:
“We’re absolutely delighted to extend what has become a deeply valued and collaborative partnership. hummel has been instrumental in raising the standard of our kits, while also understanding the club’s identity and our supporters’ expectations. Their commitment to quality and innovation mirrors our own, and we’re looking forward to continuing that journey together.

“Hummel’s support throughout recent years, including their transition to Sports Pro as UK license holder, has only strengthened our confidence in their long-term vision and capability. The feedback from our fans speaks volumes, and we look forward to unveiling the new designs for the season ahead.”

Neil Burke, CEO of hummel UK/Ireland & Oceania (Sports Pro), added:
“Kilmarnock FC has been a fantastic partner, and we’re thrilled to extend our relationship into the future. The club’s ambition and community-driven spirit align perfectly with our values at hummel. Together, we’ll continue to grow and innovate – both on the pitch and across retail and fan engagement.”

As part of the hummel family – alongside clubs such as Real Betis, FC Köln, Hearts FC, Sunderland AFC, Coventry City FC, and the Danish national team – Kilmarnock FC continues to be a key partner in a growing European network committed to quality, heritage, and forward-thinking design.